BOZZUTO.COM WEBSITE REBRAND
As the lead internal creative, I was challenged with the task of bringing the Bozzuto brand personality to life on the new Bozzuto.com. This consisted of:
Art directing overall creative strategy, brand identity, and cohesiveness for every visual facet of the site.
Concepting, scouting, and art directing a four-day shoot with our agency of record to capture original, authentic, and on-brand photography.
Curating 250+ currently owned or new stock photographs for various pages of the site.
Collaborating with our copywriter to craft language that embodies the Bozzuto tone and voice and emotionally resonates with our consumers.