As the lead internal creative, I was challenged with the task of bringing the Bozzuto brand personality to life on the new Bozzuto.com. This consisted of:
 

• Art directing overall creative strategy, brand identity, and cohesiveness for every visual facet of the site.

• Concepting, scouting, and art directing a four-day shoot with our agency of record to capture original, authentic, and on-brand photography.

• Curating 250+ currently owned or new stock photographs for various pages of the site.

• Collaborating with our copywriter to craft language that embodies the Bozzuto tone and voice and emotionally resonates with our consumers.