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As the lead internal creative, I was challenged with the task of bringing the Bozzuto brand personality to life on the new This consisted of:

  • Art directing overall creative strategy, brand identity, and cohesiveness for every visual facet of the site.

  • Concepting, scouting, and art directing a four-day shoot with our agency of record to capture original, authentic, and on-brand photography.

  • Curating 250+ currently owned or new stock photographs for various pages of the site.

  • Collaborating with our copywriter to craft language that embodies the Bozzuto tone and voice and emotionally resonates with our consumers. 

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