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STANLEY® BRAND REVITALIZATION

Revitalization of a classic while still nodding to the rich history that continues to make the brand what it is today. 

THE MEASURE OF A PRO™

 

Solid. Tried-and-true.

For those willing to get their hands dirty to raise the bar.

Because the Measure of a Prois in the work they leave behind.

Their legacy is in every project completed.

Until they break ground and build what’s next.

Our legacy? That’s simple.

It’s on the hip and in the hand of every Pro. Since 1843.

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STANLEY® KNIVES CAMPAIGN

Any real pro knows that sometimes the smallest tool, makes the biggest difference.

STANLEY® Knives, Dependable Any Way You Cut It

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STANLEY® REACH TAPE MEASURE CAMPAIGN

There will always be new kids on the block in the world of product development. Those who claim they’ve made it better. But the best brands, the one that get carried on the hip and in the hand for generations, they stick to what stands the test of time. When it comes to tapes, any pro knows that Reach Matters Most