TRADE STORIES WITH DEWALT®
The insight? Simple—trades pros trust other pros. The person “in the trenches too”. Walking the walk in the freezing cold, blazing heat, or 50 stories up with nothing but their bare hands and the tools they can carry on their belt.
So, how did we convince them that those tools should be DEWALT®? Well, we didn’t at all. We simply let the cameras roll to capture the toughness, creativity, beauty, complexity, and heart-racing intensity of some everyday tradespeople who already put their trust in us to accomplish the extraordinary.
Check out the full web experience here.
THE POWER OF STORYTELLING
DEWALT® Trade Stories series is all about keeping it real. And guess what? The numbers are real, too. We’re banking on three times more leads per dollar spent compared to traditional ads, and the content costs 62% less to produce. Plus, 15% of people say they’ll buy right away if they love a brand story. It’s not just about a one-time purchase; studies show 306% more lifetime value from customers who feel a real connection to DEWALT® through these stories. Because at the end of the day, pros trust other pros. So, we let them do the talkin’.
