MARKETING + STRATEGY + CREATIVE DEVELOPMENT

SANCTUARY by Wali Shah + BOZZUTO
Every year Bozzuto brings together employees and partners from across the county to celebrate the brand's impact and the accomplishments of the individuals who help bring the brand to life. To commemorate the companies 30th year in business we collaborated with spoken word artist Wali Shah to beautifully capture the essence of what makes Bozzuto extraordinary and had him perform live at the 2018 Bozzuto Management Awards at The Anthem in Washington, DC.
The evening before the event—on a tight budget and quick timeline—we captured a condensed version of Wali's creation to share on social, .com, on-boarding and at various other Bozzuto events.
Sanctuary.
It's something you can't quite explain,
But you'll know it when you feel it.
Where you get that feeling of ease after working a long day.
Where you can rest, de-stress, or Netflix away.
Where you feel safe, and secure, when the world is in disarray.
It's the one place where everything will be okay.
Where you can embrace your own style.
Where you're remembered by name.
Where you're greeted by smiles.
Because that's the reason you came.
And we want you to stay, to be a part of our family.
So when we build sanctuary, we build it on values, and not just value.
And when we build, we become a host:
To people from every nation,
Who serve as our inspiration.
To do better.
To provide experience.
To foster community.
Because we believe investing in people transcends business opportunity.
So when we build sanctuary.
We start here.
And we grow.
We let our concern for you, and our creativity show,
Because passion and perfection is all that we know.
And we're all in this together:
One Bozzuto.
Because together,
Through commitment and kindness,
And by creating only the finest,
We create a culture that is, timeless.
And we are on a mission:
So that no one is alone,
So that those we are privileged to serve,
Become one of our own.
And as we celebrate how much we have grown,
We remember;
that when we build sanctuary,
We welcome you home.
Visit https://www.lifeaswali.com/ for more about Wali Shah.