BLACK+DECKER® BRAND REVITALIZATION
 

In 1910, with just $1,200 between them, two young entrepreneurs founded what would eventually become BLACK+DECKER®. With 110 years in business, a growing global footprint, and an ever-evolving product line, it was time for a revitalization of this classic brand. 

 

Cook up a plan, roll with the unexpected,

and savor the good times along the way.

Turn your vision of home into a reality.

Enjoy some quiet time

or make some noise

with clever design and style that inspires.

Just imagine it. We’ll make it easy.
 

BLACK+DECKER®. Easy By Design™